Using social media to drive website traffic is crucial for your online business, this article will show you how to do it step by step.
Most businesses will have at least a Facebook page as well as Twitter, Instagram, Google Plus and YouTube accounts as well.
Once we go through the process of creating a Facebook page, we will be looking at how to integrate your social media feeds on your website.
iMarketing Factory – The importance of Facebook for Small Businesses.
To create a Facebook page, log in to Facebook and select Create Page from the dropdown arrow.
Select your business type and enter your Name.
Enter your short description and your website URL.
Upload your profile picture.
Enter the locations you want your page to target, as well as ages and interests.
Once created, you can upload a cover photo. If you’re creating a cover photo yourself, the dimensions are 851px x 315px.
Under the about section you will see an option to create a page username. This is similar to a Twitter handle that makes it easier for users to find your Facebook page.
You can only create a page username once your page gets 25 likes.
Facebook allows you to add a call to action button on your page. This catches the attention of the visitor and can direct them to a specific action.
Click Add a Button and select the type of call to action you would like.
Chrome plugin to increase Facebook likes
The free plugin Invite All Friends on Facebook for chrome allows you to instantly invite all friends to like a page you own or manage.
When you’re on your Facebook page, click invite friends under the More tab. While the window is open with a list of your friends, click on the Tick icon in your chrome browser and select ‘Invite All Friends on Facebook’.
There are thousands of social media plugins for WordPress, all of which offer different features to suit different needs.
- Facebook Feed WD – A comprehensive tool for displaying Facebook feed, events and photos in your website.
- Facebook comment WordPress – Display Facebook Comments on your pages/posts.
- Twitter Widget – Fully integrate your website with your Twitter account.
- Instagram WD – Display user or hashtag-based feeds on your website.
- Youtube Embed Plugin – Embed a responsive video, channel gallery or playlist gallery.
- Google Plus – Add your Google Plus badge widget in your WordPress site.
Some WordPress themes will have social integration built in, meaning you can add links to your social media accounts and relevant icons will appear on your page.
If this is not the case and you want links to your social media accounts to be visible on your page, you can use the Add To Any widget.
Go to Appearance Widgets.
And add the AddToAny Follow widget to a location on your website. The finished product is a group of professional looking icons.
Navigate to Yoast SEO Social and enter in the URLs for your social profiles, click save changes. This will help search engines to see the social profiles associated with your website.
Keeping on top of your social media profiles can be a daunting task. If you run accounts on multiple platforms then it’s useful to have a tool which makes this easier.
The most popular is Hootsuite, which allows users to post to multiple feeds at once, schedule posts and many other features.
It is a free tool that offers premium features. For small businesses and individuals the free option is sufficient, but if your social media feeds are becoming more popular than the premium subscription is worth it.
Facebook is an excellent platform for your first advertising campaign. You can create adverts that are fully customizable and target exactly who you want.
To create an advert head to the drop down arrow on Facebook and select Create Adverts.
You may be prompted for billing information in order to continue. You can enter this, as Facebook won’t charge you until you complete an advertising campaign.
Choose an option of what you would like the outcome of your advert to be, in this case we will be trying to direct traffic to our website.
Create an audience for your advert, selecting the location, age, interests and language.
You can choose multiple platforms for your advert. Leaving it as automatic will position your adverts in the best places recommended by Facebook.
You can then select how much you are willing to spend on your advert, either daily or as a lifetime budget.
Choosing an automatic bid amount may see you paying more than you have to for each interaction. A tip is to try and enter a manual bid as low as possible and monitor how successful your interactions are.
Once you have adjusted your options, Facebook will give you an estimated daily reach of the number of people that could potentially come across your advert.
Once you are happy with your preferences, continue to the next section.
Choose the format for your advertisement
Choose the format for your advertisement and how it will look. Facebook doesn’t allow images that contain a sufficient amount of text and your ad may be rejected if this is the case.
Add your image to your advertisement by clicking ‘Add more images’.
Select the Facebook page you are using, the website URL which users who press on the ad will be redirected to. Choose a catchy headline followed with a simple and direct sentence to maximize impact.
When you’re ready and happy with your ad, click Place Order.
You can now visit the Adverts Manager to track the progress of your advert, add more to your budget, cancel the advert and much more.
Have you ever noticed those sponsored results that appear after your Google search 99% of the time? This is pay per click advertising.
Companies that appear at the top of your Google search bid for that position, and are charged every time a visitor clicks on their link.
Pay per click campaigns can be a complete waste of money if done incorrectly, but those that do it right can thrive from directing the perfect customer to their website.
As this article is based on a first website, it is best to avoid PPC advertising initially as it can be a bad decision if not done correctly.