SEO Copywriting: 41 tips for writing great SEO content

SEO Copywriting: 41 tips for writing great SEO content

These 41 tips for SEO copywriting will make your website more professional. Excellence attracts targeted visitors and adds authority to your business. 

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What is SEO copywriting?

SEO copywriting is a specialized form of online writing that helps online content to rank as high as possible in search results (such as Google).

And SEO copywriting contains keywords, semantic concepts that your target can type into an engine’s search bar to find the information they need.

SEO copywriting generates quality traffic.

Be careful, SEO optimizations should not make the content difficult to read, repetitive, or lose its meaning and interest.

Why is SEO copywriting different from classic copywriting?

Entering keywords into Google is what we do every day. We type words into the Google search box to get answers to our questions.

The content contains keywords that are searched by Internet users, an SEO and content marketing strategy (content marketing) is often developed to define the types of content as well as the keywords targeted according to each type of request.

The goal of SEO copywriting is to produce text that will be seen AND read.

SEO copywriting for the web is much more than just putting keywords into the content: Google also wants to see authoritative content that fully addresses the questions and intentions of your readers.

Some writers still think that it is possible to insert a bunch of keywords into the content to get high positioning (a technique also called “keyword stuffing”).

Since the arrival of the Google search algorithms updates, this is no longer the case.

SEO Copywriting: Google search algorithms

SEO copywriting has a duplication

Google has gotten smarter and things have changed. Now your content has to be high-quality content so that Google can position it in the best positions.

In reality, your content must satisfy two targets: your readers and Google.

On the one hand, your readers must like it, share it. Your content needs to be relevant and a resource in your industry for your readers to enjoy – something that informs, entertains, or enlightens them.

On the other hand, Google needs to see the content written and structured in a certain way to understand how the page serves an intention. Understanding these mechanisms allows your content to “compete” with other pages for top rankings.

This is where the best practices of SEO copywriting come in.

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What are the tips for good SEO copywriting?

Many factors influence search engine ranking (the position of a page in Google search results).

You will find below a list of 41 tips for SEO copywriting for your website, these tips are classified by theme:

Writing tips

1. Know your audience

Knowing who you are writing for is one of the most important SEO copywriting tips of all. Your content can never really rank on engines or sell well if it doesn’t reach a targeted audience.

2. Use emotion

Good copywriters know the importance of using “powerful words” when creating content – they evoke emotion. Once you hit the emotional chord, you connect and influence the reader.

3. Use active voice

Most content writers agree that using the passive voice is one of the many deadly sins of SEO copywriting; it makes your content wordy and dilutes your message. On the other hand, the active voice is direct, crisp, and forceful, making it persuasive writing.

4. Shorten paragraphs

While blog posts and longer posts typically outperform shorter ones in SEO, longer paragraphs scare away your readers. For best results, it is best to keep paragraphs short (2 to 4 sentences maximum).

5. Make your titles sexy

An irresistible and well thought out title will make your content want to read. This is also what makes an exceptional first impression. Optimize everything with effective natural referencing, and BOOM … The magic operates.

6. Use subtitles

A catchy headline attracts readers, but how do you keep them on the page? Use captions. Subtitles (h2, h3 formatting tag, etc.) structure your content and guide readers through the text. They also perfectly direct your content for the search engines.

7. Choose a good font

The right font (and the right font size) can make your content easier to read and visually more interesting, increasing engagement. This is why editors and bloggers place so much importance on this choice of make.

8. Use bold and italics

If using bold and italics is good SEO copywriting optimization, it’s not for nothing. By highlighting certain words and phrases to make them stand out, it improves readability and engagement with your readers. The more digestible your text, the more people will read your articles.

9. Write impactful meta description

Like the title and the title tag, good SEO copywriting is useless without attracting attention through the meta description tag. They directly affect the amount of traffic a web page receives from a given search result. And this, even if the meta description does not directly affect your Google positioning.

10. Speak the language of your reader

Do you speak like your readers? With SEO copywriting, for example, it’s best to adopt a conversational tone, using similar vocabulary with the target audience. As your readership grows, so will search engines.

11. Add photos for more clicks

Articles containing photos, infographics, and other visual elements display up to 94% more views: in other words, excluding visuals is a colossal mistake! The use of images also has a certain weight in terms of optimization for search engines (remember to enter the alt attribute of the image tag).

12. Read again

Spelling, grammar, and syntax errors kill your credibility. Have a friend proofread for you, or hire a proofreader.

13. Buy content

Not everyone is a copywriter. Even if you are, you may not have the time or inclination to write. This is where a SEO copywriting service can come in handy: a SEO copywriting agency or copywriter can handle SEO copywriting for you.

14. Repeat the information

This does not mean that you have to stupidly write a message several times in a row. Remind visitors of the main message you are trying to deliver by changing the form of your message.

Online readers are volatile, and they can just browse your post. Recall your call to action (first contact, service offer …) or other valuable information several times in your content. This will increase the conversion rate.

15. Write an introduction

Write a few introductory lines to clarify what you are going to talk about. This saves your readers their time and they will be more likely to continue reading.

16. Create the ultimate guide

If you have a complex topic to cover, consider creating a guide and breaking it down into chapters rather than putting everything on one page.

With a guide, you’ll be able to cover all the details and keep your readers coming back for more details a second time.

This guide improves indexing, generates more traffic, and ultimately leads to better positioning.

17. Use case studies

Case studies generate a lot more traffic than other content. This type of detailed content is preferred because it is based on real evidence.

18. Make your content readable

It may seem silly! The easier the content to read, the more likely it is that your readers will share it. Devote one concept per paragraph. No more no less.

19. Don’t try to please everyone

Focus on 20% (Pareto Law) of your target audience when writing for the web. Write content that attracts the people most likely to convert to customers.

20. Don’t write to say anything

Long content offers more value to readers, but only if it is of quality. If you write a long article just to make it long, it’s not going to work.

Always add value to it. Remember: it is also the quality that will allow your content to be shared.

SEO tips

21. Write longer content

Does longer content rank better in search? That’s for sure (see the latest SEMRush study ).

Longer content (over 1,500 words) also allows you to offer more added value to readers, which helps you establish your authority and expertise.

SEO Copywriting: Semrush

22. Focus on the long tail keywords

SEO on high search volume keywords is difficult, especially if your site is new. This is where the long tail (keywords longer than 3 words) comes to your rescue. By fine-tuning your keyword strategy, you can significantly reduce your competition, while increasing traffic and conversions.

23. Look for the intention

You should always make sure that the content and the terms that you use correspond perfectly to the Internet user’s intention. When readers find your content, they want all the answers and in-depth information, without needing to visit other sites or go back to Google. Tell them everything: it will positively affect your positioning.

24. Give answers

Here’s another way to take advantage of the long tail: when people have questions, they type them into Google. When you answer these questions with insight and credibility as a content writer, your content ranks better, engages, and sells.

Tip: use Google’s “people also ask” box to find questions.

25. Forget about absolute keyword density

Absolute keyword density is an SEO myth. While it’s important to include strong terms in your content and not to over-optimize, there’s no indication that search engines favor any particular density.

26. Do you speak Word Embedding?

Rather than focusing on keyword density, you need to pay more attention to Word Embedding. Using keywords, synonyms, and related grammatical variations not only improves your chances of ranking in the SERPs but also prevents redundancy in your content. Test Seoquantum’s semantic optimization right away.

27. The cooler the better

Regularly updating your content is important for search engines. Google favors newer, more relevant posts because that’s what people want. Your readers and prospects want the same thing – accurate, up-to-date information.

28. Cover trending topics

Since we’re on the subject of content freshness … Covering new topics and trends in your industry is a great way to quickly reach the top of the SERPs (search results page).

29. Tie it all together

Links to relevant resources and references in the body of your content can provide more value for your readers. What’s more, search engines regard websites with outbound links to blogs and trusted sites to be more serious. It improves your SEO.

30. Link internally too

Internal links to other pages on your website are likewise essential. Why? Because the internal link adds value and improves the user experience. In addition, search engines want to offer the expert on a subject to the Internet user, so expand your content by breaking it down over several pages.

Your internal link structure and tree structure also affect the crawl of your site, that is, it’s indexing by search engines.

31. Be unique

Plagiarism will penalize you. Not to mention, people don’t want to read the copied text. Be unique and original. Use anti-plagiarism tools to counter duplication.

32. Use optimized anchors

Include the correct anchors for each of your links. Describe the content of the target page and avoid “find out more” “click here” which adds nothing. In general, the use of anchors improves search engine rankings.

33. Get rid of irrelevant keywords

When building a keyword list for your content, always narrow the list down and keep only the most relevant. This way, you will have more chances to generate traffic and end up at the top of the SERPs.

Reminder: SEO content = intent = several keywords.

34. Use SEO tools

Likewise, there are many free search engine content optimization tools and Internet resources that can help copywriters with SEO copywriting for their articles.

Recommended SEO tools:

  • Wordtracker – Find new keywords for your market.
  • Moz – SEO software and data to help you increase traffic, rankings, and visibility in search results.
  • Ubersuggest – Domain Overview, Top SEO Pages, Keyword Suggestions, Content Ideas.
  • The Reddit Keyword Research Tool – Get Keywords from subreddit.
  • Kwfinder – Find long tail keywords with low SEO difficulty.
  • Ahrefs –  All-in-one SEO toolset.
  • Google Trends – See what was trending on Google.
  • Answer The Public – Discover what people are asking about.
SEO Copywriting - SEO tool - Ahrefs

Tips on engagement and promotion

35. Watch the statistics

Tracking statistical things like page views, bounce rate, and time per visit can give you an idea of ​​how people and search engines are perceiving your content. This can give you the information you need to refine and replicate it.

36. Use the call to action

What’s great content without a call to action? This is the button that will get your readers to do what you want them to do, which is usually the point of your content. Many action words are very useful for this.

37. Use e-mailing

Promote your content through emailing! Ask your audience to read it. Encourage her to share it. Once the search engines notice increased activity, they usually reward your efforts.

38. Talk to influencers in your sector

By citing influencers in your industry, you make your content authoritative. Some will share your message on their networks. This is the way to grab attention and get more traffic.

39. Use the sandwich for lists

When writing a list of X points, be sure to put the most important points at the top and bottom of the list. The information in the middle is rarely noticed. Engines are also fond of listings, so they should contain keywords as well, which will improve your ranking.

40. Use the sentences under the calls to actions

Put text near the buttons that visitors should click. The text will act as an additional persuasive element. It works well when combined with a call to action.

These phrases are prompts, testimonials, or deadlines (like a “limited offer”). These little posts will help increase conversion, as readers will feel more encouraged to take action.

41. Encourage sharing

Sharing on social media drives more traffic, generates more backlinks, and delivers your content to the web.

To make it easy for the reader to share your content, place share buttons in convenient locations, or use widgets.

Also, consider which social media platforms your audience uses the most. DON’T use ALL of the options in your sharing widget, you don’t want to scare them off.

I hope these SEO copywriting tips would be helpful to you. Did I miss something?

Please leave a comment below to share your experience.

Related articles:

Best Tips for Improving On Page SEO in 2020.

Website SEO Step by Step.

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