Learn how to drive traffic to your website with these 20 strategies, make more potential customers seeing your products or services.
You have finally finished your superb website. Awesome. And now? The following step is to make it discovered. Whether you are an internet business or a storefront, the object of the game is to get as many people as possible to your pages.
“Generate traffic” is a course you will be familiar with if you’ve done your study before you manage the website. If it’s still new to you, it might seem like a mountain. You probably tell yourself that only the most talented (or those with a big budget) can do it. False!
I’m not going to lie to you, bringing visitors to your website takes time and effort. But anyone can do it, you don’t have to be Einstein (or Rothschild).
The different types of traffic
First of all, you need to know the different types to visualize the steps you need to take.
There are two main types that you should be aware of organic traffic and paid traffic.
The term “organic traffic” describes visitors to a site that comes from search engines like Google or Bing.
In contrast, visitors considered paid traffic are those who access your site through ads (such as Google Adwords and Facebook Ads ), sponsored links, and other paid methods.
Statistics have proven that 51% of all website traffic is organic. This number means that many site owners strive to maximize the SEO of their website. After all, who doesn’t love a free and profitable method?
But, organic traffic is a long term investment. Getting your site to rank on the first page of search engine results is tough competition. You may not see meaningful results for months, especially if your site’s niche is a very popular industry.
If you want immediate results, go for paid traffic. You can set it up in minutes and receive traffic the same day.
Tons of advertising services also offer various targeting options. You can choose who sees your ads based on location, age, gender, and other criteria.
As nice as it may sound to have instant results, be prepared to spend a lot of money on paid ads. Advertising costs can put a dent in your pocket, especially in certain competitive markets.
So you have an amazing website. You’ve found a great domain name, made great layouts and written a lot of content. But despite all of these efforts, your analytics still show a flat line. It’s disheartening, isn’t it? Well, it’s time to change that.
In the following section, we’ll explain to you 20 tactics to drive traffic to your website.
The best method to generate traffic to your website
Get comfortable, explore the guidelines below, and learn how to drive traffic to your website.
01. Newsletters – How to drive traffic to your website
While SEO is a great way to show your site’s potential to customers, you need to make sure that they don’t settle for just one visit. Engage with visitors by sending them regular newsletters and email promotions.
Keeping in touch with existing visitors keeps you ahead and keeps them coming back. Like a regular customer of a cafe, they will eventually have a sense of loyalty to your site. It is a wonderful method to send traffic to your website.
You need to use email marketing services like MailChimp and Constant Contact To start an email marketing campaign. You can try their free versions to get started, then upgrade to premium plans as your site grows.
However, learn not to blast your subscribers with too many emails. Keep them to a minimum by sending weekly or bi-weekly emails that contain a summary of your site’s updates.
Whether you enjoy or hate receiving the newsletters you have subscribed to (you can only blame yourself), they are a must-have for any business.
In its simplest form, this technique is a good way to showcase your latest blog post or let shoppers know about a promo on your online store. But sometimes a little “hey” helps remind your customers that you’re still there (and awesome).
With Wix Shoutout, you can create the perfect newsletter for a promotion, for your new products, or a blog post and instantly share it with your subscribers. You can even analyze your results to find out what worked and what didn’t.
Here are some exceptional tips to have in mind:
- Create eye-catching email objects: If your newsletter is the giveaway, the object is like the wrapping paper and ribbon that hold it all together, then polish it up.
- Keep it short and to the point: newsletters are not a diary. People should say “Hey, this is the link toward my newest blog post, check it out! Go straight to the point to keep your readers from getting bored.
- Highlight your CTAs: following the previous rule, at the end of your email, place a call to action button (or CTA for the call to action). Location is crucial. Choose it strategically so that your customer is not wondering what to do.
02. Referencing (SEO) – How to drive traffic to your website
SEO is “a set of methods to optimize the visibility of a web page in the SERPs by enhancing its understanding via indexing robots”.
We are certainly not going to contradict Wikipedia. But for everyone, SEO is the process of being “found on Google.” “
Any good party planner knows that before guests arrive, the venue must be prepared.
The punch bowl should be filled (and flavored), the balloons ready to drop, and the buffet nicely set. Well SEO is the same.
You are the manager of the evening, your site is the room and the search engines are the guests.
To receive them in the best possible way, you’ll set everything up correctly: keywords, titles, Alt-text, etc.
Need an assistant? Use Wix SEO Wiz. It will create a step-by-step plan for you to improve your site’s ranking.
Among other things, the Wiz checks for you that your headers are adjusted, the keywords of your page are well-positioned, and that you have added alt text to your images (which is often overlooked).
Best of all, SEO is free. So yes, you can hire a company or person to optimize your site, but know that there is nothing you cannot do on your own.
With the internet, you can learn a lot about SEO, and the Wix blog is the perfect place to start.
Know that, like Rome, the ranking of your site will not happen overnight. If the advice is 100% reliable, it takes time and persistence. Regularly upload fresh, quality content to your site, eventually, you will see your efforts rewarded.
Optimizing your website for SEO means making your site better suited to search engines and visitors.
SEO well used will help your website to rank higher in Search Engine Results Pages (SERPs) and drive traffic to your website.
To start optimizing your website, just do keyword research for your content. You will know if a lot of people are searching for a specific keyword and you will know the level of competition.
From there, you can figure out which keywords you want to use that can rank well on search engines.
There are many tools available for this purpose, the most popular being Google Keyword Planner. You can come up with keyword ideas or see historical metrics (monthly average searches, competition, etc.).
Once you understand what keywords you need to use, it’s a point to optimize your website. The optimization process can be divided into two categories:
It refers to anything you can do to promote your websites such as link building, social media marketing, sharing bookmarks, and more.
It is the process of optimizing different parts of your website, including the content.
When creating content for your website, be sure to focus on-page SEO first. After all, you have to have a great website before you want to market it to others, right?
The following are some points to enhance your site’s SEO
Create an engaging title with your keywords. It should be roughly 70 characters or less.
This is a brief description of the web pages that appear on the SERPs. Like the title tags, it should contain the main keywords so that search engines and humans can understand the topic of your page.
Divide your content into easy-to-read sections using header tags (H1 to H6).
Alternative text for images
It is used to describe images on the web. It helps search engine robots to understand images. Screen reading tools likewise utilize this text to explain the image to the blind.
03. Social networks – How to drive traffic to your website
Social media sites are a powerful tool in driving traffic to your website. If you use them wisely and effectively, it won’t be long before visitors come to your site in droves.
First and foremost, always make sure your content is easy to share. People love to share interesting articles they find on the Internet with their friends and family. Do not miss this opportunity and integrate social sharing tools into your blog posts.
But, don’t only sit around and expect visitors to share your content. You have to be active and reach out to the new audience. Whenever you post new content, share it on social media. It costs you nothing and can dramatically increase the traffic to your website.
Add visuals – people are more likely to click on visually appealing posts.
Use hashtags – hashtags make your posts more accessible to people who search for that keyword.
Pick the right site – different social networks have different target audiences. Adults primarily use Facebook, while teens and people in their twenties tend to use Instagram and Twitter. Try a few sites and see which one works best for your site.
Whoever your target audience is, it’s on a social network somewhere. While there are paid services to target them (we’ll get to that), there are a lot of things you can do for free, like posting content about your business and products.
You can also do customer service there, which is a great way to develop your community. Take care of it and it will give it back to you.
If you think of your social networks as extensions of your brand (and they are!), They need to be tightly connected. This means that every time you have a new blog post, share it on your channels to attract more people.
Place a link to your site on your profiles and vice versa: use the social bar on your pages to provide easy and direct access to your accounts.
04. Writing a blog – How to drive traffic to your website
You certainly know that creating a blog is beneficial for your SEO but also for driving traffic to your site. These are not empty words, this has recently been researched.
Google’s “bots” are constantly scouring the Net for new information. By regularly updating your blog, these “bots” will visit your site more often. The more news they index, the more likely you are to rank well.
Here are some tips for the road that will come in handy:
Connect your blog to your website: One of the first steps in ensuring harmony between your site and your blog is to connect them. If you’re already using the Wix Blog, you don’t have to do anything. If you are using another platform, you can simply add a link to your site menu for easy access.
Be consistent: If you want to get the most SEO benefits from your blog, you need to keep it running at full speed. Be consistent about the frequency of your posts. If you don’t post for 2 months, don’t be surprised to see your results drop. Like SEO, a successful blog takes time and effort.
Promote Your Site: As an expert in your field, you should share your knowledge and ideas with others. This is important for your readers and it is also an opportunity to promote yourself as a business. Add links to your site (your store page for example) to encourage visitors to explore it more in-depth.
Test “evergreen” content: If you are looking for different types of content for your blog, test “evergreen content”. It will always be fresh and will not need to be updated or changed. Why? Because it lasts over time. By evergreen, we mean articles about the history of your industry, for example, or how to do such and such a thing.
Reuse your old posts: Do you have old blog posts that are generating little traffic? It’s time to sift them off and practice them. If this is a tutorial, repost it with updated and relevant instructions.
05. Guest blogging – How to drive traffic to your website
Want to spice up your blog with original content for your readers? Opt for a guest blogger. Why? To allow others to add material to your website. Your readers will be able to receive new content and your guest can contribute their expertise on a subject that you do not understand.
Another benefit of having fresh blood on your blog is that your dear guest’s followers will likely visit your site after the article is published. Which means more traffic for you. You see, it’s a win-win!
How do you find these distinguished guests? Search social media, for example, a Facebook blogger group. You will easily find candidates.
The way to approach a guest blogger is essential. Don’t send a vague email. Be direct, talk to him about the content of your blog, and let him know that he would be an important player. Anticipate his questions and give as much information as possible without going too long.
06. Outreach Marketing – How to drive traffic to your website
As always, if you want your business to grab attention, you need to stand out. And you probably know it, nothing falls from the sky.
Try out outreach marketing techniques. Simply put, it’s about connecting with bloggers and influencers in your industry to maximize your site’s exposure and promote your products or services.
The process is to offer a partnership to handpicked people (websites, bloggers, etc.) by email and follow up to build a solid relationship.
07. Online directories and forums – How to drive traffic to your website
They may seem unnecessary and outdated, but they are very effective. Listing your site in these directories is usually free so you have nothing to lose.
The process is simple. Submit your site URL and any other info you want to provide about your business. These items will be included in the directory database and will appear when a search is made in your areas of activity. The other advantage is that at the same time creates a link to your site, which improves your SEO.
If you are in a niche, you might want to know if there are any online forums dedicated to your industry. It is the perfect place to interact with curious people and to place a link to your site. Do it with finesse and tact or you will pass for a spammer. Speaking of forums (and the subtly placed link), you can easily add one to your site with Wix Forum.
These all can be done for free. At least financially since it “costs” time. Now, if you want to explore the world of paid advertising, go ahead.
The most common form of online advertising is CPC (cost per click). As the name suggests, every time someone clicks on one of your ads, you pay.
Advertising on search engines (Google Adwords, Bing Ads)
you make an offer for a specific phrase so that your site appears in the results when that phrase is typed in the search bar. If someone clicks on your ad, you pay the price you set when you created the ad.
Social media advertising
This type of advertising can do wonders for your business since it has the advantage of targeting your audience.
You can set highly specific settings, choose who your ad shows to, demographics, location, layout, and interests.
Grab the attention of your target audience, a personalized audience, or similar to your existing customers. Adjusting your ad isn’t any more difficult (or scary) than that.
Facebook ads can be intimidating at first, but you easily get the hang of it. Lucky for you, everything you need to know is in this guide to Facebook advertising.
Twitter’s advertising model allows you to set a specific goal, such as increasing your followers or generating traffic on your site. Plus you only pay while someone clicks on your website. Other feedback and commitments obtained through your Tweet are free.
You are now ready to do wonders. From our side, we are only waiting for one thing: to be able to click on your site!
09. Content marketing – How to drive traffic to your website
Content is the core of every site. Appealing content will hold your visitors coming back again and again. What’s more, they will share your content with you. Isn’t that the dream?
Below are some tips on how to write great content that can drive traffic to your website:
Research keywords – your content should be based on the main keywords. Think of it as the subject. So choose keywords that are currently relevant and have fairly high traffic. You can utilize Google Keyword Planner – as discussed earlier – or use Semrush for a more in-depth keyword study.
Creating strong headlines – this is what people read on the SERPs, so the more compelling, the better.
Don’t use long sentences and big words – most people skim through your content for information. Simplicity and clarity are essential.
Write educational content – your content should provide solutions. Avoid filler sentences for the sake of word counting.
Add images and videos – a wall of text will scare readers away, so give your readers a few breaks with visuals here and there.
When it comes to writing great content, practice is key. Over time, you will learn how to write effectively and drive traffic to your website.
10. Make your site compatible with mobile devices – How to drive traffic to your website
The fact that cell phones account for 52% of all web traffic should be enough to explain why your website should be cell phone friendly.
If visitors have a poor mobile experience on your website, they may never come back. You will lose a lot of your potential traffic.
You may be questioning what kind of website is rated suitable for mobile devices? Well, it should be responsive i.e. it should automatically adjust the display according to the screen size of the device.
This way, visitors can comfortably navigate your website without having to pinch their screen. Try the Google test to find out if your website is already compatible with mobile phones or not.
To create a responsive website, you will either need to hire a professional or use responsive website themes and templates. This last option is less expensive. We always recommend WordPress as all of its themes are compatible with mobile devices.
A mobile-friendly website also tends to score higher on mobile searches. So even if you produce high-quality content, your website traffic will still be affected if it is not mobile-friendly.
11. Obsolete content audit
Of course, you should always write new content to attract new visitors. But, updating your old content is likewise an excellent way to drive traffic to your website.
Search engines are constantly scouring websites for new content. Every time you update your existing content, it’s like putting up a big sign that says, “Look for me again!” Search engines will reorder your web page ranking based on updates.
For faster results, update old content that is driving high traffic for your website. Chances are they’ve already ranked well in the SERP. An update will therefore keep them relevant and increase the chances of ranking higher.
Use Google Analytics to find your popular content and pick the most potential ones from there.
But of course, don’t make unnecessary updates just for the fun of it. Aim for quality, not quantity.
The following are some updates you can do to your posts:
- Check for typos.
- Fix the links that no longer work. And better yet, link to more recent sources.
- Add new images, infographics, or videos.
- Improve the accuracy of your content by updating outdated information.
12. Implementation of an affiliate program
An affiliate program is a partnership in which site owners pay affiliates (publishers) to send them traffic or sales. Affiliates usually write an article about your product, convince readers to buy, and put the referral link.
Numerous businesses today prefer this strategy because it is a cost-effective method to drive traffic to their website and increase conversion rates.
Before choosing an affiliate, you need to know your target audience. Publishers need to be attractive to your consumers. Let’s say if your audience is made up of teenagers, editors with an informal and fun tone may be the best fit for you.
Make a wise choice and you will get maximum results.
For some reason, many webmasters tend to focus on backlinks and forget to link internally. It’s a shame because these two elements are just as important as the other to generate traffic to your website.
Google manages links (internal and external) to learn the value of a web page. If there are a lot of links to a page, Google considers that page important and it will rank well.
So it’s clear now how important internal links are, isn’t it? That’s why, whenever you create content, always put internal links to the relevant articles.
For example, if your article is about starting a business, you can include links to articles on business ideas and plans.
Another benefit of internal linking is that it allows visitors to stay on your site. By providing internal links to relevant pages, visitors will not be looking for the necessary information from your competition.
14. Use CDNs to improve site speed – How to drive traffic to your website
Google wants to give its users the best possible browsing experience, which is why site speed matters in search rankings. That is why improving site speed is essential if you want to increase traffic to your website.
A great way to increase the speed of the site is to use a Content Delivery Network (CDN). This is a group of servers spread around the world.
When someone asks to visit your site, the nearest server will respond by sending the static content. The loading time is therefore faster due to the short distance between visitors and servers.
Most CDN providers are paid, but you can get one for free with Cloudflare. All you require to do is combine your domain name to Cloudflare and also update the nameservers. You can check out the simple step-by-step guide to help you get everything set up.
15. Facebook Ads – How to drive traffic to your website
Facebook advertising is an efficient way to drive traffic to your website. 30% of marketers believe Facebook is the social media platform with the highest return on investment (ROI) for online ads.
Based on average prices, Facebook ads are a cheaper option to search engine ads. The average cost per click (CPC) across all industries is $ 1.72, and it’s up to you how much you’re willing to spend per day and how long the ads run.
The core of handling Facebook Ads is to make every dollar count. That’s why you need to define your goals when creating a campaign – be it Awareness, Consideration, or Conversion.
Awareness – to attract new people and generate interest.
Consideration – to get people addicted to your website and search for more information.
Conversion – to boost visitors to purchase your products.
Create a campaign that grabs the attention of your audience:
Write a great description – it should be short, interesting, or relatable.
Provide engaging visuals – which would prevent Facebook users from scrolling and force them to look at your ads. These can be photos, infographics, or videos.
Update your ads once the campaign is over – change the image and tweak the descriptions a bit. If you use the same ads for months, they will lose their effectiveness.
Create an informative homepage – you only have seconds to prevent visitors from bouncing to your site, so make sure the homepage is informative and useful.
16. Creation of a Youtube channel – How to drive traffic to your website
You must have stumbled upon a video or two while searching on Google. Chances are you’ve seen videos from Youtube, as research shows that 88% of videos that rank on the first page of Google’s SERP are from Youtube. This video platform can therefore be a gold mine to attract traffic to its website.
One way to drive traffic is to tell your audiences to visit your website and explain the benefits to them. You can do this by saying short sentences like “Check out smartpassiveincomestreams.com for the full course on how to make money online” – or by putting a call-to-action text on the video.
An extra simple way that people often ignore is to utilize the description box. Write a call-to-action phrase with your link in the description box.
17. Advertising on Instagram – How to drive traffic to your website
Instagram is one of the social media for advertising. It is ideal for those targeting a young audience since 71% of its users are under 35 years old.
As this social platform is owned by Facebook, its operation is roughly identical to that of Facebook ads. You will be able to choose goals from three categories and use many targeting options (like age, gender, language, country, and many more).
Combine these options by choosing the ones that best match your brand’s goals. Otherwise, your money will be wasted on people who just aren’t interested.
We suggest that you experiment with the content of your ad a lot. As Instagram is a visual platform, having visually appealing campaigns is very important.
You may utilize quotes, brief educational videos, amusing pictures, infographics, etc. Search the options and design an ad that expresses your website.
Instagram is an excellent method to drive traffic to your website!
18. Influencer Marketing – How to drive traffic to your website
Social media have transformed the way people search for what they want. Today, they are looking for influential people or experts in their field. So, if used correctly, influencer marketing can drive traffic to your website.
Influencer marketing is a relatively easy process to implement. Pick the influencers you want to work with, then reach out to them and ask them to promote your products or services in exchange for a commission.
The advantage of this method is that you don’t have to spend a lot of money. Numerous influencers are pleased to get freebies in exchange for their services.
19. Sponsor Youtube channels – How to drive traffic to your website
Sponsoring Youtube channels is a particular sort of influencer marketing. You pay creators to create a video under one of the styles below:
A dedicated sponsored video. The entire video is about your products (like unboxing videos or vlogs in which your products are the center of attention).
A sponsored mention is a mention where the channel owner cites your brand or product at some point in the video. The product won’t be the main topic of the video, but Youtubers will explain why it’s so useful to have it.
The price for sponsoring a video varies. Some channels also set a fixed price (payment by video), while others charge per show.
Channel size and audience rating are two things to consider when choosing a channel.
20. Engage with LinkedIn – How to drive traffic to your website
LinkedIn is a unique social networking site because it targets a specific user group: skilled workers and professionals around the world. This platform is therefore the ideal place to generate traffic to your website dedicated to businesses.
First of all, your LinkedIn profile must be complete. Make sure you’ve covered the basics (such as summary, profile picture, website link, etc.). Personalize your LinkedIn profile, but maintain it professionally.
Posting business-related content on your Linkedin will encourage visitors to come to your website. The great thing is that you can target specific audiences who are interested in your industry.
Webmasters certainly want to attract traffic to their site. A lot of people think they have to spend a lot of money, but some free things work great.
We have shown some of the most reliable free and paid ways to drive traffic to your website. To make it easier for you, we will present some of them:
Optimize your website’s SEO – this will help search engines crawl your site easily.
Share every piece of content on social media platforms – your content can reach a larger audience and attract more traffic.
Update your old content – it’s very easy to do and it will improve your traffic.
Hire Affiliate Marketers – this is very profitable since you only pay if you get results.
Collaborate with influencers – they can engage audiences and get their followers to visit your website and make a purchase.
Use Facebook Ads – it’s the biggest social media platform and you are more likely to reach all kinds of people.