Collect emails on your website step by step to build an email list for your online business.
Building a mailing list is an important tool amongst bloggers and small business owners.
Navigate to the MailChimp section your WordPress dashboard.
Click on the link ‘Get your API key here’
This will take you to the MailChimp website, create an account.
When prompted, select Yes on the Does your business sell anything online? Page. This will be useful if you decide to sell products through your website in the future. You will need to activate your account through the email provided.
Once you have entered your details and clicked continue, you will be taken to the MailChimp dashboard. Select Create a Key.
This will generate a key that you will then enter in the MailChimp WordPress section.
Copy and paste the key into the text box next to API Key and click Save Changes.
Head back to the MailChimp website and navigate to Lists at the top of the page. Select Create List,
Enter details for your mailing list as shown below.
Select your notification preferences and click Save.
After you have created your list, it’s time to learn how to create subscriber popups to increase your opt in numbers.
Creating your popup to collect emails on website
You will have probably noticed that many blogs and websites have popups asking you to sign up for news, updates or to receive free digital goods.
You may have given in and opted in to a few of these. To create your own opt in form, select your list and navigate to signup forms and then to ‘ General forms’.
All we are doing in this window is deleting the last name field but you can choose to keep it if you prefer.
Head back to Lists Newsletter Signup forms and into Embedded forms.
Copy the lines of code from the text box as shown.
On your WordPress dashboard, click on PopupAlly and select Style Settings.
Paste your code into the text box as shown and adjust settings to change the appearance of the popup box.
Once finished, go to the bottom of the page and click Save Changes.
Now head to the Display Settings section. This is where you will adjust the settings for the popup.
1. Set how soon your popup will appear after users visit your site, -1 to disable, 0 to appear immediately.
2. Enable your popup when it appears that users will leave your website.
3. Choose whether to show your popup at other locations on your website as well.
4. Choose whether your popup appears on all of your pages.
5. If not, choose what pages your popup will appear on.
6. Show popup every; choose how often the popup will show to users who are revisiting your website. For testing, use the value -1, as this will make the popup appear everytime the page is visited.
Also, with PopupAlly, you can have two popups set up at the same time if you want a different design embedded somewhere on your website.
Alternative subscriber building tool
An alternative way to increase opt in numbers for your website is to use the free plugin called Sumome.
This plugin has a number of excellent and professional looking features for free.
Activate the plugin and navigate to the SumoMe section on the WordPress dashboard.
When prompted, click Connect SumoMe and create an account.
Navigate to My Apps.
The Smart Bar and Welcome Mat are two very useful features for building your subscriber list.
We will be setting up a Welcome Mat which will show at the top of the website when a user visits.
You will be prompted by a pricing guide for the pro app.
Under the SumoMe basic column press continue. These features are free, but if you plan on using SumoMe more in the future, a pro plan is very effective and offers multiple pro features.
Enable the Welcome Mat for your popup to show. On the design tab, you can customise the appearance of the popup to suit your needs. Click save once finished.
You can add further input fields under the field tab if you wanted to include a name or other information on your popup.
You can change the frequency of the popup to adjust how often it will be shown to returning visitors. We’d suggest somewhere between 5 and 14 days.
On the free version you will be unable to connect to your MailChimp account automatically, but you can manually import your collected emails into your Mailchimp account.
From SumoMe to MailChimp
On the emails section of the Welcome Mat, select ‘Download CSV’ . This will give you a subscribers.csv file.
On MailChimp, navigate to Lists. On your list, select Import.
Select Import from CSV.
Upload the CSV file you downloaded and tick the ‘I understand that my billing plan may be automatically upgraded’
Select Skip All as the subscribers.csv file has additional information that is not relevant to MailChimp.
Once you have selected Skip All, click next at the bottom to continue.
Select import at the bottom right.
The emails you have collected from SumoMe are now added to your MailChimp list, ready to be sent Newsletters. The same process applies for the Smart Bar and many other SumoMe apps.
MailChimp makes it surprisingly easier to create and send professional looking newsletters to your subscribers. On the MailChimp website, navigate to Campaigns Create Campaign – Regular Campaign:
When you have subscribers you will select Send to entire list to send your newsletter out.
For now, we will test using the Newsletter builder so select ‘Paste emails to build a segment’ and enter an email you own which you can send your first Newsletter to.
Press next in the bottom right hand corner.
This next page is where you will enter your campaign info; the email subject which your subscribers will see first and the name of the sender.
Next you will choose a template for how you want your newsletter to appear, when you find a layout you like, click select.
You can change all aspects of your Newsletter, add buttons, videos and all sorts of interesting features to make it more interactive.
Once you have designed your newsletter and added your content, click Save and Close and then Next.
On the final page, you will get a summary to make sure you have included everything necessary in your newsletter. When you’re ready hit Send. That’s your first Newsletter sent, how easy was that!
Use contact form on your website to collect emails
An important feature on any website is the contact form. Many websites have a separate page for this and that is what we will create.
You may have to validate your contact form initially if this message appears in your dashboard.
Click on the link and press the button ‘Validate 1 Contact Form Now’ .
To create your contact form head to Contact Add new.
Select the Mail Tab and enter the email that you would like to receive the messages. You can leave this as the default if you want your messages to go straight to WordPress.
Click Save at the bottom. Copy the text in the blue box at the top of the page.
On the WordPress Dashboard, go to Pages – Add New – Enter the page title as Contact. Click on the Text tab next to Visual on the right hand side. Paste in the code and click Publish.
You will now have a fully functioning Contact form on your website which should look something like this.
Now you have learned how to collect emails on your website, next we will learn how to use social media to drive website traffic.